We live and breathe the trades. We are focused on understanding trades businesses' evolving challenges and opportunities. We gather insights from in-house industry experts, internal data, and the State of the Trades industry reports.
Demand generation, field excellence and office efficiency metrics
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Disclaimers: Data in these materials (i) is based on an aggregated, de-identified sample of ServiceTitan customer accounts, (ii) unless otherwise noted, reflects fiscal Q2 FY26 through Q2 FY27 time periods (May 1, 2025 – July 31, 2026) and may be revised over time as additional data becomes available, quarters shown reflect ServiceTitan's fiscal calendar, not standard calendar quarters: Q1 (February–April), Q2 (May–July), Q3 (August–October), and Q4 (November–January, ending January 31 of the following year). For example, "Q2 2026" covers May 1 – July 31, 2026, and (iii) should not be interpreted as representative of the entire trades industry, specific trades, broader populations, or general market conditions. In addition, regional and technician-band comparisons reflect observed patterns and are not a guarantee of results for any individual business, nor do they establish causation; other differences between these groups of businesses may contribute to the patterns shown. Call booking and close rates are calculated based on the median of the sampled population, and then the median of the top 25% of that population. Tech-to-Office Ratio reflects active technicians per combined Customer Service Representative (CSR) and Dispatch staff member; it does not include other office functions such as administration, accounting, or management, and is a point-in-time measure that is not tracked historically. This content is provided for informational purposes only and should not be construed as legal, financial, or professional advice. Data methodologies and sample sizes may affect the reliability and applicability of the results, and ServiceTitan and its affiliates make no representations or warranties regarding the accuracy, completeness, or reliability of the data or analysis presented. Readers are encouraged to conduct their own research and consult with qualified professionals before making decisions based on anything in these materials.
