Operating a painting company without a website means losing many potential clients to your competitors. Search engines remain customers’ preferred channel for finding painting contractors and assessing their ability to deliver high-quality work.
Additionally, considering the competitive nature of the painting industry, you need all the help you can get to stand out from other companies.
Creating a painting website involves many moving parts. These elements are necessary to ensure that your website passes your potential customers’ initial gut check and encourage them to fill out the contact form or call you.
This article reviews the top 12 companies with masterfully designed websites that sell their painting services well and help them stand out in a highly competitive market.
We’ll examine the key aspects these companies use to attract and convert website visitors and how you can model them to create your own.
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Best Painting Business Websites
When designed with the relevant elements, websites can generate leads and produce all the revenue you need to stay open, even if you’re a new company.
But how can you design a revenue-generating website? And what are the essential elements to include?
In a bid to provide practical answers to those questions, we’ll be analyzing these 12 painting websites that exemplify what a website is supposed to look like:
CertaPro Painters
Painter Denver
Wow1Day Painting
Five Star Painting
Dr. House Painter
The Good Painter
Prime Painting & Construction
Arizona Painting Company
Mastercraft Painting & Finishes
Diesel Painting
Durapo Painting
Paintworks
Let’s see what makes these websites stand out.
Website #1: CertaPro Painters
CertaPro Painters is a renowned commercial and residential painting company.
Founded in 1992, the company has multiple locations across Canada and the United States. To connect online visitors with local branches, the website features a prominent search bar where homeowners can enter their zip codes. This seamless integration of digital and physical presence enhances the customer experience.
You can see this website is optimized to rank high in the search results.
The header and website copy are optimized with naturally placed keywords. Separate pages for each service the company offers help visitors find a solution to the specific need that brought them to the website.
The AI paint color visualizer attracts traffic from people who are confused about the best color scheme to use.
Lastly, the website has multiple trust elements, including customer testimonials, certifications, and star ratings. These help convince customers that the company can offer the right solution to their problems.
Website #2: Arizona Painting Company
Arizona Painting Company provides exterior and interior painting services to Phoenix and Tucson residents. The website uses graphical and textual elements effectively to emphasize to visitors that it is a painting company.
Once visitors land on the website, they see an animated, soundless video featuring the company’s workers at various job sites. This shows customers that the company has professional employees capable of fixing their issues.
Next, a vibrant blue box with dripping paint edges comes into view and a paint roller flashes across the screen to introduce the company's painting service offering. Then, a text block explains to users why the company should be their top choice.
This makes the company's services immediately apparent to customers and convinces them to use it for their next painting project.
The navigation bar contains a drop-down menu with links to additional pages explaining the company's offerings and processes. Reading about the company’s painting process tells customers that it is adequately equipped to meet their needs and can be trusted to do a quality job.
Lastly, the website features a Google Maps insert at the footer, which helps customers find a location close to their zip code. It also aids the company’s local SEO strategy by proving the website’s relevance for local searches.
Website #3: Paint Denver
Paint Denver offers interior and exterior painting services to residential and commercial building owners in Denver. Their website, with its white and green aesthetics and strategically placed CTAs, welcomes visitors and delivers an optimal user experience.
Straightaway, a picture of a beautiful home that looks like it has just received a fresh coat of paint catches the eye. This stirs an emotional reaction in website visitors, which guides them towards booking an appointment to have their interior or exterior painted just as beautifully.
Another thing to note on Paint Denver’s website is its portfolio page, which contains detailed descriptions of the company’s past painting projects. Even better, the page is divided into categories representing the company's various services, alongside a brief description of each project.
This portfolio page helps prospective clients confirm the company’s ability to assist with their painting issues.
The website’s navigation menu features hyperlinks to various pages and a “schedule estimate” CTA button that directs visitors to Google Calendar where prospects can book appointments. This helps users avoid the hassle of calling and easily access each service offering without searching the entire site.
Website #4: Wow 1 Day Painting
Wow 1 Day Painting prides itself on being a company that combines speed and quality. This quality is evident on their website, which features a minimalistic design with all the key features and a color palette that catches the eye.
The homepage hero image features a family jumping for joy, indicating how Wow 1 Day’s customers feel after a job is completed. Overlaid in the hero image is a search bar visitors can use to find a local branch.
Wow 1 Day’s website stresses the importance of adhering to your brand identity when designing a website. The website's tone, style, and design reinforce the company’s fun and relaxed brand personality, which inspires trust in the minds of visitors coming from other channels.
In addition to hyperlinks leading to other pages, the navigation menu contains a search bar at the top left corner. Customers can use it to find any information they need without spending time scrolling through the entire site.
However, the search bar could be enlarged to make it more visible, especially to people scanning the homepage.
Website #5: Five Star Painting
Five Star Painting is a residential and commercial painting company that Neighborly purchased in 2015. The company operates using a customer-focused principle, which is evident in the structure of their website.
Unlike other websites, Five Star Painting immediately provides social proof through customer reviews and testimonials. The copy speaks directly to customers’ pain points and outlines how the company can solve them.
This makes it clear to customers that the company understands their needs and is best positioned to help them.
Five Star Painting’s website features clear, red-colored call-to-action (CTA) buttons that contrast with the white background. This makes it easy for customers to take action.
The site masterfully combines clear text and visuals and ends with an FAQ section answering common customer objections. Beyond convincing customers to take action, the FAQ section supports the company’s search engine optimization (SEO) efforts, helping it rank for high-intent long-tail keywords.
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Website #6: Dr. House Painter
Dr. House Painter is a local company specializing in painting exteriors, interiors, and kitchen cabinets. They serve commercial and residential clients in South Florida. The company's website has a minimalistic, friendly design that does not overwhelm readers.
The site’s key sections each have at least one element that can convince customers to call or complete contact forms, including:
A promotion for a 10 percent discount above the navigation menu.
Visible CTAs at the top and middle sections of the website.
Reviews from real customers in the bottom half of the website.
A static banner showing the reputable paint suppliers they use.
A valuable lesson we can learn from Dr. House Painter’s website is how every CTA is worded to fit the copy around it. This is better than generic “contact-us-nows, " which make it hard for visitors to know the next step.
The site is optimized for search engines and mobile devices. Instead of cluttering the design with unnecessary text, it focuses on selling through visuals.
Website #7: The Good Painter
This London-based painting company specializes in commercial and residential buildings with the help of painters and decorators who have spent at least five years on the job.
Its entire website features a well-balanced combination of design elements that effectively communicates the company’s selling propositions.
An emergency number is boldly displayed in contrasting colors at the top, alongside a clear navigation menu with hyperlinks leading to specific service offerings and a large CTA button. This gives customers an easy way to access individual service offerings and contact the company without extensively searching the website.
The site expertly displays images of the company’s previous projects and team members, signaling to visitors that The Good Painter can fix their issues.
Website #8: Prime Painting & Construction
Prime Painting & Construction offers painting services to Arizona residents. The site features an emergency number in the navigation menu and quick links to other pages, including one showcasing previous projects.
At the top of the website, visitors are directed to a Schedule Quote form. To request a quote, they submit their name, email ID, phone number, and zip code. They can also check the box to receive periodic SMS updates from the company.
Below the Schedule Quote form is a text block highlighting the company’s unique value propositions: a nine-year warranty on all labor and materials and a free color consultation. This gives visitors justification to take action or, at the very least, read through the rest of the copy.
The site takes social proof to a new level by hosting two testimonial pages—one text-based and the other featuring videos submitted by satisfied customers. The company uses this large testimonial library to showcase customer experiences that resonate with different customer segments.
Website #9: MasterCraft Painting & Finishes
MasterCraft Painting & Finishes is a Philadelphia-based company that offers basic painting services in addition to drywall repair, power washing, deck finishing, and concrete repair. The website delivers a masterclass on how companies can use colors to sell their services without overwhelming visitors.
The homepage features brief descriptions of the company’s services and a link to a page that explains things further. Each page tells a story of the company’s successes with similar projects and processes.
The emergency service phone number is just above the navigation bar, serving as a vital CTA for customers needing immediate help.
This website is perfect in every way, except for one little flaw: the visual-to-text ratio is through the roof, justifying its placement as the ninth-best website. You should always aim to use more visuals than text when designing your website, so the display isn’t cluttered and difficult to read.
Website #10: Diesel Painting
Diesel Painting is a full-service painting company serving commercial and residential companies in Las Vegas. The company’s website is a practical example of minimalistic design as it features few elements and is structured in a way that draws visitors’ attention to the content.
At the top is a navigation menu leading to key pages. This is followed by a headline image with the word “imagine” dipped in a background color that automatically switches to various colors, helping visitors imagine how the various palettes could look on their walls.
A “free estimate” call-to-action button also redirects users to a well-structured estimate request form.
However, there’s one thing you shouldn’t model from the website: hiding your entire content behind an image.
The website’s content only loads after visitors click on “imagine”, which redirects to an about us page. This isn’t great since not every visitor coming from search will know to click on the hyperlink to see other content. Plus, the website loses the opportunity to rank for more keywords since there’s no homepage.
Website #11: Durapro Painting
Durapro Painting offers commercial and residential painting services to those living in Minneapolis. The company’s dedication to quality service delivery is evident in its website's sleek design, featuring high-resolution images and clear text descriptions.
The site features a prominent CTA that encourages customers to leave reviews on the company’s Google profile. It also features a slide-view gallery with images that mirror what customers expect their interiors and exteriors to look like after they have been painted.
One thing to model from the website is the detailed nature of its testimonials. They prove the company has a track record of delivering quality work—a vital factor customers should consider when picking painting companies.
While the website deserves praise for its seamless design, the navigation menu still needs some work. It would have been better if the menu had been sticky so users reading the content could access other pages without scrolling back up.
Website #12: Paintworks
Paintworks is a 30-year-old painting company situated in the heart of London. Its website is a practical tutorial in color theory because of how it uses multiple color palettes to pass its message.
Alongside its vibrant color palette, the website features a mix of high-resolution images, videos, and animations that make it pop and emit positive vibes.
This sleek and polished website design, alongside the various offers showcased on the site, helps convince customers to take action—request a quote, ask for an estimate, or book an appointment.
On the navigation bar, multiple hover-over menus lead to specific pages, including a picture gallery and price list. Customers can easily browse the gallery to find their preferred style and then refer to the price list for accurate cost information.
Below the homepage is an FAQ section and a Google Map insert with pins indicating the company’s physical location. These boost the website’s search engine rankings, especially for buying and local-intent search phrases.
What Are the Main Features to Include in a Painting Company Website?
For a website to function correctly, it must include features that effectively communicate its value proposition and demonstrate social proof. This will attract visitors from search engines and encourage customers to book jobs.
Here are the key features to include in your painting website:
Mobile-friendliness
Lead capture forms
Local search optimization
Reputation management
Financing
Chat and online scheduling
Below is a detailed explanation of why these features are important.
Feature #1: Mobile-friendliness
A significant portion of today’s customers use their mobile devices—tablets and mobile phones—to search the web, including when looking for a painter.
Failing to optimize your website for mobile devices can prevent it from ranking and chase potential customers away. This is particularly true since customers say they’re less likely to use a company with a website that’s not mobile-friendly. Plus, Google adopts a mobile-first indexing approach, so a non-mobile-friendly website can damage your ranking potential too.
Here are some tips to make your website mobile-friendly:
Use a responsive website layout that adjusts to mobile screens.
Compress images and host videos on third-party platforms so the website loads fast.
Optimize button sizes and placement so mobile users can click them without zooming in.
Feature #2: Lead capture forms
It is advisable to collect visitors’ contact information after they land on your website so you can contact them and retarget them later. Lead capture forms are used for this purpose.
Effective lead capture forms contain just the basic fields (name, email address, and phone number) needed to collect the necessary information you need to retarget them.
To increase conversions, you can automate your retargeting campaign with ServiceTitan’s Marketing Pro Email. This tool allows you to build unique audiences based on data saved in your ServiceTitan CRM.
By using segmentation, you deliver messages relevant to each customer, which can convince them to respond positively to your upsell offers and book appointments.
Feature #3: Local search optimization
As a business operating within a specific geographic region, you want to appear at the top of search engine result pages (SERP) whenever prospects need a painter in your region. You also don’t want to be contacted by searchers outside your coverage area.
Local search optimization is a collection of strategies that allows your website to appear for local-intent queries such as “painters near me” or “best painter [coverage area].”
Some local search optimization strategies include:
Use the same company name, address, and phone number across your website’s pages and online listings.
Interlink between related pages.
Get backlinks from relevant and reputable local publications.
Create painting content related to your community.
The strategies listed above, though great, can take a while to yield results. During this period, you can use our Local Service Ads integration to appear at the top of local search results and book jobs directly from search engines, by adding a calendar booking widget to your ad.
You can also connect ServiceTitan’s Marketing Pro to your Google Analytics and Google Ads program. This way, you’ll track the returns on investment and redistribute your marketing budgets appropriately.
Feature #4: Reputation management
Is this company capable? Can they deliver this project to my satisfaction?
Those questions always ring in customers' minds when they need to hire a home service provider. According to recent research, 75 percent of customers turn to online reviews for answers. Plus, 88 percent will prefer using a painting company that manages its online reputation by responding to negative and positive reviews.
Businesses that wish to attract customers and record high conversion rates must invest time and resources in managing their online reputations.
One way to do that is to deliver quality service using ServiceTitan’s Customer Experience software to keep customers informed throughout the job cycle and provide them with a direct channel to air their grievances. This will prevent them from complaining online.
Additionally, ServiceTitan’s Reputation Management platform can collect reviews immediately after jobs are completed—while the experience is still fresh in customers’ minds.
Reputation management doesn’t stop at soliciting reviews. You must also respond to them timely.
ServiceTitan’s Reputation Management software automates this process by notifying you whenever a customer leaves a review across over 60 listing platforms. This allows you to respond quickly to each review from one centralized dashboard.
Feature #5: Financing
Given the current economic decline, customers may be unable to afford upfront payments for large renovation projects. To avoid losing their patronage, offer financing options and clearly state them on your website—preferably in the menu bar.
ServiceTitan’s Integrated Financing platform helps painting companies offer financing options to customers, even from the field. Field technicians kickstart a financing application from their mobile tablet and receive approval from any of our accredited and reputable financing partners in seconds.
This allows you to deliver on your promise of financing a client’s large projects after you’ve put a notice informing website visitors about it. This helps to convert prospects that would otherwise have canceled, maintain a stable cash flow, and grow the number of loyal clients.
Feature #6: Chat and online scheduling
Customers lack the time to navigate convoluted job booking processes. If the process is complex, they will immediately leave your website and go to a competitor.
One way to simplify the customer job booking process is to embed ServiceTitan’s Schedule Engine widget on your website.
Clicking the widget redirects customers to a window where they can diagnose their painting issues and book an available time slot on your scheduling system.
They can also click the widget to interact with a real customer service agent. These agents operate outside your normal working hours and are knowledgeable enough about the painting industry to answer customer questions and book an appointment.
Painting Contractor Website Design Tools to Consider
If you wish to create your website, you can avoid coding from scratch by using any of these design tools with quality website templates:
WordPress is one of the most popular website design platforms. Its drag-and-drop interface allows users to create websites, and it comes with multiple plugins and professionally designed templates.
Wix, just like WordPress, has a drag-and-drop interface. However, unlike WordPress, Wix offers the same level of customization you’d get if you built the website from scratch.
If you like visually appealing designs, Squarespace is the website design tool for you. It has multiple fully customizable templates and an easy-to-learn interface.
While no-code design tools are great, they have their limits. For example, there are some features and functionalities you can’t include on your website when using templates.
To overcome this challenge, consider hiring a website developer or marketing agency to create a bespoke website for your business.
Over to You
Now we’ve taken the time to explore practical examples of great websites; we hope you have all it requires to create a high-performing website.
Remember, your website is your digital billboard. Give it all the time and resources it deserves, and pay close attention to infusing your branding elements into the design.
Consider investing in ServiceTitan to empower your website and employees to perform optimally.
ServiceTitan is an all-in-one painting software tool that helps painting businesses across the country streamline their customer service, business management, and marketing processes. It is trusted by over 100,000 contractors nationwide.
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ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
