Optimize your ad campaigns for revenue by training Google to target more, higher quality leads.
Uncover wasted ad spend and drive higher ROI
Know the true ROI on your Google ad campaigns and optimize for revenue, not just calls.


Get better insights into campaign level ROI
Connect your Google Ads and Google Analytics accounts to ServiceTitan and get true ROI by tying campaign performance to actual jobs and revenue.
Get accurate, reliable data
Minimize human error and pull ad performance reports in less time by automating campaign attribution using Dynamic Call Tracking.


Increase ROI and lower cost-per-lead with Ads Optimizer
Identify wasted marketing spend through full-funnel digital ads dashboards. Optimize your ad campaigns for revenue by training Google to target more, higher quality leads.
"The transparency of being able to see the whole customer journey allows us to better support our clients."
Edward Valdes, National Positions
A better way to measure and boost ad performance
Still have questions?
What is Marketing Pro Ads and who is it for?
Marketing Pro Ads is a digital advertising suite built into ServiceTitan that connects Google/Meta Ads and Analytics data to actual jobs and revenue. It is available exclusively to ServiceTitan customers on the full suite package, including Canadian customers.
How does Ads Optimizer improve Google/Meta Ads performance?
Ads Optimizer feeds ServiceTitan audience and revenue data directly into Google/Meta Ads, training their algorithm's to target higher-quality leads based on revenue — not just calls or form fills.
What is the difference between Ads Measurement and Ads Optimizer?
Ads Measurement tracks and reports Google/Meta Ads performance using Google/Meta Ads and Analytics integrations, a Marketing Dashboard Ads Analytics section, and Dynamic Call Tracking. Ads Optimizer goes a step further by actively optimizing campaigns — automatically feeding ServiceTitan revenue data into Google/Meta Ads to improve targeting.
How does Dynamic Call Tracking reduce manual reporting work?
Dynamic Call Tracking automatically assigns unique phone numbers to each ad source, then attributes those calls to specific campaigns, jobs, and revenue inside ServiceTitan — eliminating manual data entry and reducing human error in Google PPC reporting .
Can I share campaign performance data with my marketing agency?
Yes — ServiceTitan provides an Agency Guide you can forward directly to your agency, covering the top questions they are likely to have about Marketing Pro Ads campaign data and integrations.



