8 Construction Sales Tips to Maximize Leads & Profits in 2025

Tip #1: Deliver Top-Quality Customer Service to Strengthen Your Construction Sales Process

Consistently promoting your business can attract leads and potential customers. Once you land the job, delivering exceptional customer service makes a good first impression and transforms prospects into loyal clients.   

Many customers report frustrations over hiring incompetent construction services that overlook customer concerns. 

One Reddit user, Long_Most1204, shared their experience in a contractor subreddit:

“I'm so beat down by hiring incompetent people. It doesn't seem to matter how much I pay or how good their reviews are. They do a great job selling, and then on the day of the job, a couple of clowns show up who seemingly don't know what they're doing.

Oftentimes, I only realize they screwed up after they left. I find myself having to learn and understand everything: plumbing, HVAC, landscaping. ”

This example highlights a common gap in the construction industry. By providing quality customer service, you can fill that gap and earn people’s trust, making referrals a natural outcome.   

How do you provide top customer service? In addition to being a highly skilled construction business, three key factors make the difference. 

1. State-of-the-art call handling

Your customer service reps (CSRs) serve as your frontline, making first contact and helping customers navigate through the buying journey. They must know your business well and how to positively influence customers’ perceptions of the brand. 

Ensure reps are ready to deliver quality customer service via calls by:  

• Creating a training plan and call scripts so reps know exactly how to respond to caller inquiries about their construction jobs. 

• Providing tools, training materials, access to modern technology, and mentorship programs to help reps perform more effectively. Explore ServiceTitan’s Customer Resource Hub for tips, guides,  pre-built templates, and other resources to help CSRs manage client calls.

• Role-playing different phone call scenarios to help reps practice their customer service skills and know how to handle any situation, from happy calls to escalated calls.

• Leveraging ServiceTitan’s call booking software enables reps to gather client information and see job construction progress quickly, personalizing the experience for every customer.

2. Top-notch presentation

How field techs present themselves and perform their duties is crucial to how potential clients perceive your brand. Their on-site processes, courtesy, attitude, uniform, and condition of their trucks play a key role in building your brand’s reputation.

How do you ensure employees represent the brand effectively? 

That’s where ServiceTitan’s Sales Pro app comes in. It provides insight into your tech’s interactions with clients on-site. 

The app records techs’ conversations with customers from the moment they arrive on the job till they’re done, with consent. 

This way, owners, project managers, and techs can review the recordings to see how techs represent the brand and identify ways to close more deals with examples from their high-performing peers. 

Ara Mahdessian, ServiceTitan Co-Founder and CEO, explains how Sales Pro works:

“Sales Pro shows me all the stages of our sales process—greeting the customer, asking if I parked in a good spot, putting on shoe covers, building rapport, learning about the home, presenting options, financing, and so on. I can click on a specific stage, and it will take me directly to that part of the conversation.”

3. Stellar client communication

Both CSRs and techs must build solid communication skills to truly connect with leads and clients, from booking the job to job completion. 

“Make sure your customer sales reps (CSRs) know the value of every call and the influence they have to help you maximize revenue and increase your bottom line,” says Angie Snow, a principal industry advisor and call center expert at ServiceTitan.

What’s the current communication style of your CSRs and techs? 

• Are they friendly when speaking with clients?

• Do techs keep clients in the loop during projects? 

• Do they follow up after the job is done?

• Are clients notified when techs are on their way?

• Do customers know the best way to reach you if they need to reschedule urgently?

To ensure everyone on the team communicates effectively, organize a training session to help them understand the value of customer calls, how to respond appropriately, and how to record important details. 

Also, conduct role-playing activities to demonstrate the skills you prefer, such as empathy, speed, proactiveness, and flexibility, to ensure they can cater to client needs.

Tip #2: Optimize Scheduling and Job Assignments to Maximize Profit

Improve your chances of converting leads to customers and increasing sales by assigning jobs to appropriate techs. 

To maximize profitability, dispatch skilled technicians with excellent communication skills who understand the project, can explain the benefits to the customer, and convert high-value tickets to clients for more revenue.

But how do you consistently assign the right techs to the right customers’ jobs? 

Traditionally, a human dispatcher painstakingly matches techs to a job. This manual approach takes time, is prone to mistakes, and can often result in money left on the table. 

“Companies that use manual dispatchers focus only on finding the most efficient route—without considering the performance of their technicians—and don’t possess all of the right data to make informed decisions,” says ServiceTitan Group Project Manager Anya Singer.

But there’s a better alternative to assigning techs: automated dispatching with ServiceTitan’s Dispatch Pro. 

Here, you simply tell the app your dispatch philosophy and marketing strategy, and it executes it. 

Powered by Titan Intelligence, Dispatch Pro selects the best tech for a job using real-time data and the professional’s:

• Proximity to the project site. 

• Turnover probability.

• Job type skills.

• Recent sales performance.

• Drive time preference.

It helps take away the mental stress of figuring out who to assign and frees up more time for dispatchers to focus on engaging customers and maximizing profits.

Now, Dispatch Pro includes Dispatch Assist, a helpful feature designed to optimize your dispatch dashboard. Dispatch Assist enables dispatchers to generate and review job assignments before implementing them. This way, you maintain full control over changes made by Dispatch Pro.

Tip #3: Leverage On-Site Sales Tools to Streamline the Construction Sales Process

How your techs operate after arriving on-site can make or break a deal. Consider whether they have access to essential client data or if they have to ask every time. 

Are your techs informed of each client’s service history, ensuring they don’t appear uninformed? 

Equipping the team with on-site sales tools ensures they’re always prepared, creating a professional and personalized experience that boosts your chances of closing deals. 

If you use ServiceTitan’s mobile app, for instance, it syncs with our booking tool to extract information that sales reps collected during the sales call. 

We’re talking service history, outstanding estimates, prior invoices, special requests, and call recordings.  

New features like Job Assist on our mobile app help techs be more productive on-site. Job Assist functions like chat support, allowing techs to ask questions for instant responses. 

Vahe Kuzoyan, President and Co-Founder of ServiceTitan, explained during a recent webinar how this feature is designed to enable field techs to complete jobs more quickly. 

“Rather than having to search for information about the customer or their job history, techs will go to one place and ask, 'When was the last time this particular equipment was serviced?’ Then, the answers automatically populate,” Kuzoyan says.

Another way the on-site tool helps with sales is by creating accurate estimates, allowing clients to make decisions immediately.

Our mobile app, for example, enables techs to create branded estimates on the spot without calling the head office for current service pricing. This is crucial when clients need a repair or service done quickly, especially in emergencies. 

With the estimates and the tech’s recommendation, the customer can prioritize repair projects in order of importance. This will help them trust the brand and likely lead to repeat business.

Tip #4: Price Accurately to Build Trust and Win More Construction Company Contracts

With financial pressure and inflation high across the country, most people don’t want to spend money on services except when they have to.

It's important to offer a transparent pricing system to maximize profits and increase leads in times like this. Tell clients upfront how much a construction project or maintenance service will cost, and give them an accurate breakdown of the total cost. 

• How many hours would it take to complete a project or repair?

• Are there new taxes or insurance you need to take care of?

• What materials or equipment would be needed?

• Are there permits you may need to obtain?

It’s a good rule of thumb to compare prices and offerings with competitors to ensure you provide clients with valuable services. 

For accurate costs, ServiceTitan’s Pricebook Pro is an integrated flat-rate solution that comes with preloaded content, allowing users to set up their custom pricing and branding.

Pricebook Pro has a built-in pricing feature for calculating the prices of the different services you offer while letting field techs create accurate estimates for clients with good-better-best options to fit their budgets. 

Pricebook Pro also provides service or material images, pricing, and recommendations, making it easy for techs to explain cost options visually. 

Offering flexible financing options can also help close more sales and earn the client’s trust. ServiceTitan’s integrated financing with top finance providers enables you to upsell higher tickets with good rates for your customers.

Tip #5: Follow Up on Estimates to Convert More Leads and Close More Deals

Not every client will move forward after receiving an estimate. Sometimes, they need time to decide, and their hesitation could be because of several reasons.

Your job in such moments is to follow up with them consistently. This shows you’re concerned about their pain points and looking forward to doing business with them. 

But unfortunately, not many construction businesses follow up with clients with unsold estimates. 

Jim Hinshaw of Service Nation says, “48 percent of salespeople never follow up with a prospect, and 25 percent make a second contact, then quit. Just 12 percent make three contacts, and only 10 percent make more than three contacts… Only 2 percent of sales are made on the first contact, and 80 percent on the fifth to 12th contact.”

In essence, follow-up persistence pays off. 

When following up, Chris Hunter, ServiceTitan Director of Customer Relations, recommends starting 48 hours after the client receives the estimate until they say yes.

As a long-term plan, he strongly suggests employing a dedicated follow-up coordinator.

You can also use Second Chance Leads to turn a missed opportunity into revenue. 

Second Chance Leads is ServiceTitan’s AI technology that reviews calls that didn’t result in a booking or a lead. It tags the most likely to be saved with a follow-up call. 

After a CSR completes a customer call, the tool uses Titan Intelligence to review the call recording and create a second-chance lead for action.

Construction services that use this tool have confirmed its ability to reactivate opportunities and bring in revenue. 

Chase Mitchell, director of performance marketing at A1 Garage Door Service, says, “Second Chance Leads has allowed us to react a lot quicker and get that customer back on the phone with an agent who specializes in being able to reactivate those opportunities.” 

Another contracting company, Bonfe, saw a $40,000 increase in revenue after using Second Chance Leads. See for yourself how this feature works.

Tip #6: Prioritize Sales Training to Improve Your Team’s Construction Sales Techniques

Consistent training equips employees with the skills to close deals and increase revenue. This includes customer relationship training, preferred procedures, and effective communication techniques.

You should also teach techs to confidently upsell new products or services, ensuring they maximize every opportunity.  

A well-trained team delivers a seamless, unified experience, reinforcing the brand’s professionalism and approach.

However, to run effective training sessions, you need insights into how the team operates. 

ServiceTitan Sales Pro makes this easy by monitoring tech customer interactions, analyzing them, and identifying areas of improvement. 

With Sales Pro, techs learn from real experiences, theirs or their peers.

Unlike traditional sales training, typically organized by office staff with no field experience, Sales Pro ensures techs are coached by real-world experience, making it relevant and engaging.

Tip #7: Promote Your Expertise with Targeted Marketing

Another way to increase leads and profit is to create valuable content for your ideal audience. 

Dedicate time to educating your target audience instead of always selling a product or service. 

Some don’t know which professional to call for their construction job or how to create a budget for the project. By creating content that solves a challenge, you stay at the top of their mind.

This results in a follow on social media where they engage posts and reach out when they have a project they can’t handle or highly recommend you to others.

Scorpion's Director of Integrated Marketing, Andrew Adams, says one of his clients created thought leadership content to explain common electrical problems in older homes and steps to take if the power goes out. The content helped to build trust and awareness with new customers. 

To launch a marketing campaign like Adams’s client, try this:

• Define the objective and KPIs — What do you want to achieve so you can measure whether or not you’ve met the goal?

• Identify your personalized audience — Who would you say your ideal audience is? New homeowners, business owners, young couples, or entrepreneurs?

• Create a unique value proposition — What are you offering this ideal audience? Is there a discount or webinar they’ll find useful?

• Choose your marketing channels — What channels does the audience use the most? Emails, social media, direct mail, or SMS?

• Create the content — Craft valuable content that takes other steps into consideration. 

• Measure success and optimize — Consistently track the campaign to ensure you’re meeting your goals.

ServiceTitan’s AutoPilot can help you kickstart marketing campaigns quickly. It allows you to launch marketing campaigns with pre-made templates and target audiences, enabling you to activate a campaign by just assigning a phone number.

Tip #8: Use CRM and Sales Analytics to Track and Improve Your Sales Performance

How do you know if you’re generating leads or increasing revenue? Is there a system in place to monitor CSRs’ performance, clients booked, leads generated, upsells from field techs, and your overall marketing campaign?

If there’s none, it would be impossible to tell whether you’re generating revenue. 

You need a tool like ServiceTitan’s Field Reporting Software to monitor sales and team performance.

With the reporting tool, you can track metrics like revenue, conversion rate, and key performance indicators (KPI) relevant to your business. 

The Field Reporting Software also has a technician and CSR scorecard for monitoring the number of completed jobs, including memberships sold, total hours worked, revenue brought, incoming calls CSRs received, conversions, and more. 

Overall, it provides a granular view of the business so you can identify what drives sales.

Ready to Try ServiceTitan Software to Help Drive Construction Sales?

It’s clear that besides expertise, construction businesses need the right tools to increase productivity and boost sales. 

Fortunately, ServiceTitan’s platform is built for just that. One of its tools, Sales Pro, helps you record techs’ communication with clients, making it easy to coach employees on how to engage customers better. 

Overall, ServiceTitan allows businesses to provide quality support, assign the best tech for projects, and follow up on unsold estimates. 

It also streamlines most of your operations, enabling you to focus on client communication and delivering top-notch services. 

Want to see how ServiceTitan helps maximize profits and leads? 

Schedule a demo to find out more. 

ServiceTitan is a digital solution that streamlines the operations of construction businesses. It helps general contractors, subcontractors, and construction professionals execute projects more efficiently. ServiceTitan is designed to simplify business growth through seamless scheduling, team communication, client work history, and training.