Episode Overview
Bringing together ServiceTitan COO Chris Petros and Synchrony SVP of Platform Strategy Martha Hill Harvey at the Pantheon 2025 annual user conference was an insightful treat.
The pair were able to discuss how contractors can grow their businesses by leveraging the latest consumer trends in the trades.
Petros and Harvey delved into the key insights from the ServiceTitan-Synchronicity 2025 Consumer Report. They pointed to the need for seamless web and mobile experiences, flexible payment options and brands that resonate with a new generation of homeowners.
“ The big joy of getting onto ServiceTitan is they don't have their technicians out there writing down credit card numbers on paper,” Harvey says. “Instead they can say, ‘Because we have ServiceTitan, we have all of these different [financing] options.’”
She adds that technology should make the customer journey as frictionless as possible.
It's about flexibility,” Harvey says. “It's about choice. It's about personalization and making sure that you meet that moment, whether it's for a customer or a partner.”
Petros says customers want flexibility and ease of use on payments and financing.
“I would strongly encourage [contractors] to give people multiple payment options like check, financing and credit card,” he says.
Petros says ServiceTitan Marketing Pro users have got brand settings at their finger tips.
“This is a phenomenal tool to use for additional reputation management,” he says. “You can get a ton of value and insight.”
Chris Petros and Martha Hill Harvey recently joined ServiceTitan’s Jackie Aubel on the “Toolbox for the Trades” podcast, which included Petros and Harvey’s thoughts on:
[11:11] Financing and payment insights from the ServiceTitan-Synchrony 2025 Consumer Report
[13:18] Convenience and ease of use
[19:45] Trending consumer preferences in digital options and shifting demographics
[25:14] Why brand reputation and core values are more important than ever
[37:59] The importance of investing on training on ServiceTitan
Additional Resources
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About ServiceTitan
ServiceTitan is a comprehensive software solution built specifically to help home service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business.
Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
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