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Marketing • Business Tips • Industry Insights • 26 minutes

Find Better Leads: How Property Data Helps Roofing Contractors Target Smarter

June 30, 2026

Episode Overview

Property data is becoming one of the most powerful tools in roofing, but many contractors are only scratching the surface of what's possible. Brady Campbell, Vice President of Business Development at EagleView, discusses how contractors are using property intelligence to find better leads, target smarter markets, and make more informed business decisions. Brady shares how EagleView evolved from an aerial imagery company into a data powerhouse, why the best roofing contractors focus on the structure as much as the homeowner, and how property data can improve everything from lead qualification to expansion planning.

Join us as we discuss:

  • [3:06] How the smartest contractors use property data to find better opportunities

  • [8:56] Why Eagleview changed the direction of their product strategy

  • [13:59] Specific use cases of lead enrichment and market targeting

  • [19:32] How property data helps other trades like landscaping

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

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About the Show

Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. Hosted by Jackie Aubel and Amanda Salvatore, this podcast is brought to you by ServiceTitan—the leading home and commercial field service software.

Episodes will feature stories and strategies to help contractors grow and scale their service business.

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