The home services sector is always evolving, and the roofing industry is no exception. Today’s roofing contractors can grow their business and skill set with a vast range of online resources.
Using online resources offers a way to stay current with new tools and technology, share your experiences with fellow professionals, and gain insights into strategies for growing your business.
Here’s a preview of what you’ll find in this guide:
Educational blogs and websites: ServiceTitan Blog, Roofing Contractor Magazine
Networking and community groups: ServiceTitan Masterminds, The Roofing Forum
Podcasts for roofers: The Roofer Show, ServiceTitan Toolbox for the Trades Podcast
Government resources: OSHA, Energy Star Roofing Program
Training and certification platforms: GAF Roofing Academy, NRCA ProCertification
Marketing resources: ServiceTitan Marketing Pro, Google My Business
Knowing these tools and communities means roofing companies can pick up some practical tips, connect with others, and achieve their business goals in 2025 and beyond.
Educational Blogs and Websites
Educational blogs and websites are written and run by roofing industry professionals who live and breathe the trade. These are a go-to resource for staying informed about trends and new technologies and allowing roofers to showcase their workmanship.
1. Roofing Contractor Magazine
A trusted resource for roofing professionals, Roofing Contractor Magazine offers in-depth industry insights and commentary on the latest in roofing materials and industry practices. Roofing Contractor covers both residential and commercial roofing and niche topics like steep and low slope roofing and coatings.
Popular Post: Cool Roof: Coatings Continue to Climb
2. NRCA (National Roofing Contractors Association)
Contractors and small businesses seeking training resources and comprehensive technical manuals can find what they need on the NRCA website.
The NRCA also provides roofing contractors with advanced training programs like TRAC (Training for Roof Application Careers), advocacy updates on workforce funding opportunities, and access to information about maintaining quality standards in the industry.
Popular Post: Roofing industry advocacy and accomplishments
3. ServiceTitan Blog
ServiceTitan’s blog hub gives roofing services access to an extensive range of articles, providing the knowledge and inspiration needed to run and grow your roofing commercial operation.
Here, roofing professionals can find articles on effective roofing project management, tips for training, and practical content written by those in the know.
But beyond just informational resources, ServiceTitan also provides tools for automating core business processes.
For example, ServiceTitan’s Scheduling Pro lets you view your entire schedule and open time slots in one interface. You can also use it to assign techs to multi-day appointments, weeks, and months in advance.
Field technicians, on the other hand, can use the mobile app to collect payments, create invoices, build proposals, complete job forms, and access detailed customer information.
Popular Post: 100 Roofing Blog Topic Ideas: Commercial & Residential
>>Gain more insights on roofing trends and challenges by downloading our Exterior Industry Insights and Trends for 2025.
4. RoofersCoffeeShop
RoofersCoffeeShop is a vibrant community that offers forums, classified ads, and a place to exchange ideas.
Their “Coffee Conversations” podcasts for roofers series discusses a wide range of topics, with their most popular centering around communities for Latino roofers.
These short and sweet discussions make for great conversation topics over a morning brew. The website is available in both English and Spanish.
Popular Podcast: The Weekly Blend
5. Roof Scoop
Roof Scoop, a blog published by the NRCA, delivers high-quality, industry-level articles that focus on regulations, technical expertise, and business success stories and projects.
It’s a valuable resource for roofers who need digestible reading material about topics like roof warranties and inspections. It also serves as a centralized platform to help contractors stay informed about best practices and industry standards.
Popular Post: NRCA Member Wagner Roofing Co. Restores Skylight Above 17-Story Bethesda Metro Center
6. SCORE
The SCORE organization offers free and confidential mentoring and educational workshops to all small businesses across the U.S.
Small business owners and roofing contractors can find everything from commercial law to startup tips in their articles, podcasts, and presentations.
Popular Post: How to Fund Your Business Without a Loan — Alternative Funding Sources
7. National Women in Roofing
In an industry that’s undeniably male-oriented, the National Women in Roofing (NWIR) website aims to empower women across all roles in the roofing industry — from on-site to executive positions.
The NWIR offers networking events, education programs, and mentorship opportunities, creating a supportive community that champions professional growth and diversity.
Popular Events: NWIR Days
Networking and Community Groups
Success in the roofing industry involves more than shingles and roof replacements. Roofers also need to be able to network and build connections.
Networking and community groups offer contractors a platform to share their knowledge, discuss the latest roofing tools, and seek industry-specific advice.
Here, you’ll find some of the best online forums and dedicated social media groups that create opportunities for professional growth.
8. ServiceTitan Masterminds
ServiceTitan’s forum for home and commercial service workers promotes discussions about business strategy, the benefits of using marketing software, and information essential to the roofing profession.
Masterminds is limited to the users of ServiceTitan’s all-in-one roofing software, but our sister group, “Toolbox for the Trades,” is open to homeowners and contractors alike.
Speaking of tools, roofers using ServiceTitan’s tools to automate business processes, now have access to our Roofing Sales Toolkit, which provides them with the knowledge and tools they need to close sales.
The tool helps you automate the process of getting accurate measurements, using them to create estimates, and purchasing the required materials once the estimate is accepted.
Specifically, the Toolkit contains:
Spec-based estimate templates that let you manually or digitally (by integration with third-party tools) collect roofing measurements. ServiceTitan will then use the measurements to calculate the quantity of materials required.
Integration with top roofing supplier catalogs such as SRS Distribution, ABC Supply Co., and Beacon Building Products. This allows you to access accurate pricing information directly from the suppliers when creating your estimates and procure materials without leaving the platform.
Integrations with third-party measurement tools such as GAF QuickMeasure, Hover, and EagleView. This means that you can order detailed measurement reports right within ServiceTitan, which are automatically applied to the project you need them for.
Proposal Builder lets you create professional-looking proposals using the spec-estimate tied to the job. You can include pictures from suppliers, reference letters, insurance certificates, etc.
Even better, every roofing company that signs up for the Toolkit, partakes in a four-week, free training session on how to use the tools to win jobs and close sales.
Sue Drummond, ServiceTitan’s Solutions Delivery Manager & Roofing Industry Advisor, says roofing companies who use the Roofing Sales Toolkit are recording significant wins.
“It's taking them less time to complete an estimate,” says Drummond.
“And then of the estimates they're completing, they're winning more jobs. Then of the jobs they're winning, the size and scale of the project in regards to upgrades is increasing.”
They're also reporting time savings for sales teams due to improved efficiency.
“Some of them are choosing to use that time to complete more estimates to get more leads, more appointments in a day while others are spending more time with the customer face-to-face,” Drummond adds. “They're saying it's less time in the truck building the estimate and more time at the table building the relationship.”
Sounds great? Sign up for the Roofing Sales Kit by filling out this form.
9. The Roofing Forum
Hosted on the professional social media platform LinkedIn, The Roofing Forum is a place where roofing professionals can share experiences and success on the job and discuss business strategies.
It’s ideal for roofers to stay connected and gain diverse perspectives from roofers worldwide.
10. r/Roofing
r/Roofing on Reddit is an open forum where professional roofers (and the odd DIY’er) gather together to share advice, swap stories, and, of course, enjoy a healthy dose of what Reddit is best known for: memes, industry slogans, and often hilarious on-the-job stories.
As an open forum, expect to find some of the best roofing stories and real-world discussions about anything from gutters to workplace incidents. This community is as entertaining as it is informative. It’s a place to learn, connect, and have a laugh.
11. Roofing Talk Forum
The Roofing Talk Forum is an online community where roofing professionals get together to discuss their personal experiences in the industry. The forum is mainly used by roofers who post technical questions or issues for the community to consider.
With over 32,000 posts and 12,000 members since 2008, contractors will find the answers they need in this wealth of shared knowledge.
Podcasts for Roofers
Podcasts make the perfect companion for busy roofers. Unlike blogs and forums, these informative pieces of content can be listened to when driving to the next work site or taking a break from a roof installation.
12. The Roofer Show
The Roofer Show is hosted by Dave Sullivan, a seasoned roofing contractor who has seen it all over his 30-year career. The show focuses more on business growth strategies from a roofing business's perspective than the trade's technical aspects.
Each episode features expert interviews and advice that businesses can act on immediately, such as marketing, sales, and financial management.
Popular Episode: Recession-Proofing Your Roofing Business: Essential Strategies
13. Roofing Success Podcast
Hosted by the co-founder of Roofer Marketers, Jim Ahlin, the Roofing Success podcast delivers inspiring business stories and topics like overcoming industry challenges and business growth.
The podcast is well-known for giving industry tips hotter than metal roofing in the Florida sun and aims to help roofing professionals get the most out of their business.
Popular Episode: Scaling a Hybrid Roofing & Solar Business: Systems, Processes, and Culture for Exponential Growth
14. ServiceTitan Toolbox for the Trades Podcast
The ServiceTitan Toolbox for the Trades podcast, hosted by Jackie Aubel, invites industry-leading contractors to talk shop and share tips, tricks, and tactics for success in the services industry.
Episodes cover inspirational success stories, leadership, marketing, and operations, offering valuable insights to help contractors scale and grow their businesses.
Popular Episode: Weathering The Storm: The Inspirational Journey of a Roofing Titan
15. Contractor Radio
For roofing contractors who want valuable insights into the marketing and sales sides of their business, the Contractor Radio podcast offers some of the most practical advice.
Hosted by Jim Johnson of ContractorCoachPRO, the podcast features expert interviews that are a must-listen for any roofing contractor looking to boost their business acumen and achieve sustainable growth.
Popular Episode: Wish I Woulda Known That! - Avoiding Big Mistakes as a Contractor
16. Built for the Trades Podcast
This podcast focuses on the often-neglected side of the services industry: company culture. Built for the Trades is hosted by Dan Dowdy and features shows that aim to educate contractors and business owners on how to create a strong culture, build high-performing teams, and grow personally — all with an emphasis on and for service trades.
Popular Episode: Training Vs Hiring: Where should I invest more?
Government Resources for Roofers
As you likely already know, roofing can be dangerous and demanding work. Government resources exist to provide contractors with support and advice regarding safety, compliance, and even access to financial assistance.
These organizations help roofers maintain professional standards and stay safe on the job.
17. OSHA (Occupational Safety and Health Administration)
The OSHA outlines the safety guidelines for roofing projects and focuses on fall protection, hazard communications, and resources for training. The materials provided by OSHA help contractors reduce hazards and comply with all federal regulations.
Whether tackling a new roof or driving to your work site, these resources are invaluable frameworks for all contractors.
18. EPA (Environmental Protection Agency)
Resources for best practices, managing waste, and using environmentally safe materials are all outlined and governed by the EPA. Here, roofers will find information about waterproofing systems, energy-efficient roofing materials like TPO, and sustainable roof installation methods.
This helps contractors minimize their environmental impact while continually meeting industry standards.
19. Small Business Administration (SBA)
The SBA supports contractors with loans, grants, and tools to help start and run a roofing business. Contractors can use the resources of the SBA for advice on tendering re-roofing projects, accessing working capital, and creating growth strategies.
20. Department of Labor (DOL)
For roofing companies that hire tradespeople, the DOL offers resources on labor laws, wage compliance, and workplace rights.
From simple roof inspections to dealing with complex installations in states like California, companies managing roofing teams and projects must be up to speed with all DOL regulations.
21. Energy Star Roofing Program
The government Energy Star Rating program provides guidelines for energy-efficient roofing materials for both contractors and homeowners.
Contractors can access resources for selecting energy-efficient products, while environmentally conscious customers can look up and review the rating of materials a business provides.
22. State and Local Licensing Boards
Contractor licensing varies from state to state, and local licensing boards provide contractors with compliance information for roofing-related repairs and projects.
These boards ensure roofing professionals meet all local licensing standards and act as a lookup register for customers who want peace of mind that their contractor is correctly licensed.
For detailed requirements, consulting directories such as the NASCLA and the Department of Consumer Affairs Contractor State License Board can give access to contractor licenses and guidelines for roofers.
You can also find the license requirements for your own jurisdiction using our state-by-state license breakdown tool.
Training and Certification Platforms
Keeping up in the roofing industry means constantly learning and earning professional certifications. These online resources give contractors a chance to fine-tune their existing skills or become certified in a new one entirely.
23. GAF Roofing Academy
This tuition-free, hands-on training provider offers courses designed to prepare individuals for entry-level positions in residential and commercial roofing.
The GAF Roofing Academy curriculum includes classroom instruction and practical experience that covers installation techniques, safety, and knowledge of roofing products and tools. A graduate of the academy will gain the skills needed to start a career in the roofing industry.
24. NRCA ProCertification
Recognized in the industry as the official badge of excellence for roofers, the NRCA ProCertification® program validates the expertise of specific roofing system installations.
When a contractor achieves ProCertification, their commitment to quality workmanship and safety standards is on display, elevating their credibility with clients and employers.
25. HAAG Education
This program offers the HAAG Certified Inspector (HCI) accreditation for residential and commercial roofing. The courses cover topics like installation techniques, weathering effects, and repair cost analysis, which equip professionals with the knowledge and expertise to conduct accurate roof inspections and assessments.
This certification is essential for roofers who work in regions frequently subject to severe weather-related damage.
Marketing Resources for Roofers
Beyond skills-based resources and assessments, marketing is also key to growing a successful roofing business. The right marketing tools let your business stand out and reach the right customers at the right time.
These resources give your business the strategy and visibility to generate leads and build a strong, recognizable brand presence.
26. ServiceTitan Marketing Pro
ServiceTitan’s Marketing Pro offers roofing businesses a more streamlined approach to marketing tasks while using customer data more intelligently.
The Marketing Pro tool is designed specifically for the trades and helps contractors and businesses generate more leads, book more jobs, and increase customer spending without having to switch platforms.
With ServiceTitan Marketing Pro, roofing businesses can design personalized Email Campaigns featuring polished templates. Use automation to reach the right audience — whether following up on unsold estimates or reminding customers of memberships about to expire.
Contractors can also track performance to see which campaigns are hitting the mark.
With Direct Mail, businesses can launch rapid and targeted postcard campaigns aimed at customers who are likely to respond. Track results like booked jobs and revenue easily to see what’s working best.
Reputation Management allows your business to collect more positive reviews and get informed quickly when negative feedback is received. Respond to reviews effectively and even tie them to specific team members for more granular insight.
Google ad campaigns can be tracked more precisely with Marketing Pro Ads. See what ads are actually bringing in leads and adjust your budget to get more for every marketing dollar spent.
Incorporating ServiceTitan Marketing Pro into your business can help streamline marketing workflows, reach the right customers, and drive results more effectively.
27. Google My Business
Drawing in local customers rather than those across the other side of the country is what Google My Business does best. It manages local SEO so roofing contractors can easily update key details like their service phone number, location, and hours of operation. It’s also a powerful way to showcase reviews and demonstrate completed projects, giving potential local clients a reason to trust your work.
28. HubSpot Marketing Blog
Customer and marketing platform HubSpot offers a blog aimed at small businesses who are looking to step up their digital marketing efforts.
It’s filled with tutorials on topics like social media, SEO, and content creation and offers practical advice to strengthen your business online presence and attract more customers.
For roofing contractors, it can be a valuable resource for building effective marketing campaigns that drive growth and results.
29. Social Media Examiner
For roofing businesses already utilizing social media for marketing, the Social Media Examiner offers practical tips on using Facebook ads more effectively and showcasing their services using Instagram Stories.
The site also explores using LinkedIn to build B2B connections and takes a look at emerging trends and analytics tools, and gives advice on how to create attention-grabbing content.
30. The Digital Marketing Podcast
A weekly and ad-free show with listeners across more than 190 countries. The Digital Marketing Podcast features interviews with leading industry experts and holds discussions on the latest digital marketing tools, trends, and strategies.
Roofing companies can use the podcast as an easy and reliable way to stay updated on all things digital marketing and find advice to help improve online marketing efforts and strengthen their digital footprint.
Over to You
From informative blogs to government programs and marketing platforms, these 30 resources offer roofing contractors plenty of ways to build their expertise, expand their businesses, and stay ahead in 2025.
Whether you’re aiming to network with industry peers, fine-tune your marketing efforts, or stay on top of compliance, there’s a tool or community here to meet your needs.
ServiceTitan provides an all-in-one software solution built for home service businesses, including roofing contractors. With tools to manage marketing campaigns, track leads, and improve daily workflows, ServiceTitan simplifies operations while helping businesses grow.
ServiceTitan Software
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
