How to Keep Techs Safe & Motivated with Ken Goodrich, CEO of Goettl

Ken Goodrich is the President and CEO of Goettl Air Conditioning and author of "The E-Myth HVAC Contractor." Throughout his 30-year career, Goodrich has acquired, built, and successfully monetized 24 service businesses, landing him on lists such as Inc. 5000's "Fastest-Growing Private Companies" multiple times. In his work, he focuses on developing high-performance teams, emphasizing growth, process improvement, customer satisfaction, and accountability, all of which he credits to building his $100 million HVAC enterprise. 

Sarah Ghirardo, Director of Pro Content at ServiceTitan, is a powerhouse in the trades, driving AI innovation, marketing strategy, and leadership development. With nearly a decade in the industry—including 4.5 years in HVAC marketing—she now leads education, content, and growth initiatives that empower contractors to scale their businesses. As the host of the TradeMarke Podcast and a speaker at 100+ industry events, Sarah is a passionate advocate for AI, leadership, and women in the trades, pushing boundaries to shape the future of home services.

Johnny has managed Google Ads campaigns for the better part of a decade, working at an agency specifically focused on home services.After becoming frustrated with the lack of visibility in the advertising industry, he led the creation of software that integrated ads with ServiceTitan, allowing him to consistently double ROI for his clients. He now works as the Ad Operations Manager at ServiceTitan.